Design with logic, strategy, and precision.
I'm Michel Farah, a Brooklyn-based strategic designer from Brazil. At consultancies, I learned how to craft with excellence. At fast-growing tech startups, I learned how to work smarter. For me, design is the bridge between intelligence and authenticity.
Carne
Brand design, positioning strategy, and website for a video production agency.
Strides
Design and strategy for a career development startup.
Soon: Três Marias
Brand and packaging design for a Brazilian premium cachaça.
Dotz
Rebranding a +50 million clients company undergoing digital transformation.
Neon
Building the design of a fintech startup, from early stage to unicorn status.
In recent years, I’ve navigated highly complex, fast-evolving, and uncertain environments, overcoming a diverse range of challenges. This experience has solidified my confidence in adapting to any context.
I'm a creative professional with an analytical mindset and a systemic approach, constantly zooming in and out to not just observe, but truly see — something that’s often overlooked.